In which case, you can’t really ignore search engine optimization (SEO). That is unless you want to miss out on a huge amount of traffic.
Most online traffic comes from search engines and Google processes billions of searches each day.
And there’s also the fact that organic traffic is far more targeted than social or referral traffic.
This is why investing time in search engine optimization (SEO) is important.
But, with so much information (and misinformation) about SEO online, you might be confused as to which SEO tactic you should focus on.
Below, you’ll find a bunch of tactics you can begin to use right away for quick results with minimum investment.
Let’s dive in:
1. Update older content with fresh information
Start with what you already have.
Take a look at your previously published content and see where they rank in Google’s search results.
For example, are they on page #2, #3 or #4?
The fastest way to do this is by using Google Search Console (Previously Webmaster Tools).
Note: If you haven’t set up GSC yet, log in using your Google account and add your website using the on-screen instructions.
Log into your Search Console account and head to Search Traffic > Search Analytics.
Next, select “Position” and “Pages” to show the average position for your top pages.
Click on any page listed here. On the next screen, select “Queries” while leaving “Pages as it is.
This will show the average ranking for this page for different keywords.
Ideally, you should find pages that:
Are ranking on page #2, #3 and #4 for your target keywords.
Haven’t been updated in over a year.
Once you have found these pages, it’s time to update them with additional content.
So, how exactly do you update your posts?
You can either:
Expand your post to make it more detailed, more useful and easier to digest.
Replace outdated content with a change in perspective or data.
Why this tactic works
1. Longer and more in-depth content may outperform short-form content
A study by Backlinko found that longer, in-depth content outperforms shallow content:
When you add extra content to your poor performing pages, you’re telling Google to take notice. And Google loves to serve up content that is up to date and in-depth. Two crucial ingredients for better rankings.
Note: There are a lot of studies on the web that show the average length of content that ranks well in Google.
But not all search queries are equal. Google uses a lot of different ranking factors, and exactly which ones are used vary between search queries.
And in some niches, a 3,000-word mammoth blog post just isn’t needed.
The best place to start is by looking at who is ranking for your target keywords.
Remember:
Writing more isn’t always the answer. Sometimes a big part of what will help you rank will be how your content is structured and how useful it is.
People are searching for an answer and it’s your job to help them find that answer.
2. Google prefers fresh content
Ever searched for information about a celebrity or a review of a car or something similar?
You probably have and the results you received were from the most recent news articles about that celebrity, and the latest model of car.
Google rewards fresh content so that results are more relevant to what users are looking for. To determine freshness, the time between when Google first crawled the site and the last edit are taken into account.
So if you publish a page and suddenly change it, it doesn’t become fresh.
However, if enough time has passed, updating your old content will register as “fresh” content – and be more likely to give you a boost in the SERPs (search engine results pages).
And in some cases, it may make sense to change the publication date and add a note to the top of the post to explain that you’ve updated the post.
That way, Google will display the updated publication date in SERPs.
Note: Freshness is one of many ranking factors. Just because a post has been updated, doesn’t automatically mean you’ll shoot to the top of the 1st page. But, it will increase the likely-hood that you will rank higher.
The best part about this tactic is that you don’t need to spend a lot of time or resources updating older content. If you’ve already written 1,000 words, it shouldn’t take much effort to edit the information & expand upon it.
2. Find where you’ve been mentioned without being linked to
For whatever reason, there are times when you, your business, your product, or content gets mentioned but not linked to.
Finding such mentions and asking for a link to be added will likely get you a bunch of easy backlinks.
After all, if someone liked you or your content enough to write about it, they probably won’t mind linking to you either.
And in some cases, from a user experience perspective, it makes sense to include a link.
Finding these mentions is a two-step process. Here’s how to do it:
Step #1: Find all existing unlinked mentions
Your first step should be to get backlinks from all existing unlinked mentions.
Note: Shortly after writing this post, I found a nifty tool that can automate this process for you. It’s free to use thanks to the kind folks at RankTank.
There are a bunch of CTA’s on the page, so scroll to the box with 2 steps. You’re looking for the button under ‘step 2’.
Since there’s the chance that Google could make a change that breaks this tool entirely, I’ve left the following section that shows you the more longwinded way of finding unlinked mentions.
But, it’s still worth reading the rest of this step, just so you know which sites to ignore.
To do this, start off by searching Google for your brand name without your domain name, social media profiles and common referral links.
Something like this:
“Your brand name (with quotes)” –Yourdomainname.com –Facebook.com –Google.com –CommonReferralLink.com
For example, doing this for BloggingWizard shows me this:
What we’re looking for here are any sites that have mentioned BloggingWizard without linking to the site.
Ignore:
Sites that have tagged your brand (look for URLs with “/tag/YourBrandName” in them).
Sites that make copies of your social media content (such as Twicopy.com).
Spammy sites that mostly repost content automatically.
It’ll take a while, but you can usually find dozens of sites that have mentioned you without linking to you.
It took me just a couple of minutes to find this mention:
Make a list of all these mentions, send them a short email pointing out the page and ask for the link.
You’ll be surprised by how many webmasters will get back to you.
Step #2: Setup passive monitoring for mentions
The next step is to make sure that you get a heads up about any future unlinked mentions.
While there are a bunch of great social media monitoring tools, I use Buzzsumo for this because they offer granular control over alerts. For example, for brand mentions, it will tell me if the site doesn’t link to Blogging Wizard.
But Buzzsumo is a paid tool and it isn’t cheap, so if you’re on a budget you can use Google Alerts instead – it just means manually checking to see if sites link to you or not.
Here’s an example of an alert setup using Google Alerts:
You can change the alert frequency if you get too many mentions.
Once you get an alert that you have been mentioned, do a quick manual check on the site to see if there is already a link to your page (sometimes, your brand name won’t be linked, but there will be a link elsewhere).
You can do this by pressing CTRL + U on your keyboard. This will open up the site source code.
Then press CTRL + F to open the “Find” tool and search for your domain name.
Once you’ve found a fresh unlinked mention, you need to contact the author or website owner. Look at the about us or contact us pages for an email address. If there isn’t any, don’t worry – there are a few approaches you can use.
You can either use a tool that will find the email address for you, such as Voila Norbert, or reach out to the writer via social media.
When you have the email address, get in touch as soon as possible. The nearer you do this to the original publication date, the higher the chance of the link being added.
3. Get featured in roundups
“Roundups” are posts where a group of experts or influencers answer a specific question.
Allow you to get backlinks: The most obvious benefit is in the form of a backlink to your site from the site publishing the roundup.
Help establish you as authority: An “expert roundup” post also gives website authority by association. When you are seen in the company of experts, you increase your authority by proxy.
Introduce you to a new audience: When experts mentioned in a roundup share the post with their followers, there is a possibility that these followers will also take a look at your site, particularly if you have an interesting answer. That said, the more participants, the less likely you’ll gain traffic but it gets you on the radar.
Sounds good right?
Except there’s one problem. Unless you are already a recognized authority in your field, you won’t get emails from people requesting you to join their roundups.
Here’s a work-around solution:
Instead of relying on others to contact you first, jump in and offer your own expertise to others.
But wait. If you aren’t an authority (yet), how would people even know how to approach or trust you?
There are two ways to make yourself more discoverable.
A. The outreach focused approach
Set up alerts using Google Alerts for “[your industry] + roundup.”
For example, if you are involved in the SEO industry, you may want to set up an alert for “seo roundup.”
When you receive an alert of a new roundup post, send that person an email thanking them for posting the content.
In the email, add some of your own insight. Close the email by saying that if they need another expert opinion in the future, that you’d be happy to contribute & share the final post with your audience.
This will ensure that you are on their radar when they put together a roundup post in the future.
B. The inbound approach
Create a separate page on your website where you inform visitors that you are available for roundup requests. You can ensure that you don’t miss a request by setting up a separate email to answer all queries related to roundup requests.
A separate page will help you be more searchable when someone is searching for people to take part in a roundup post.
And since you have a dedicated page set up, you are more likely to be seen as someone who will respond to requests.
It would also be a good idea to make yourself available for interviews in general – they can be a very easy way to get new backlinks to your site.
4. Get your content placed in “best of” lists and newsletters
Getting featured on a “best of” list in your industry is like striking gold. If you Google “best of” or “weekly newsletter” in your industry, you will find curated lists which have outgoing links to top quality content in a niche.
For example, here is a simple Google search of the best blogs to follow about inbound marketing:
Contact the authors of these sites and send them a link to your best content. Try and convince them that your site is a good fit and belongs in their post.
You can also search Google for something like “[your niche]” + link roundup:
Another tactic is to get your link placed in newsletters. While this might not directly lead to a backlink, links in top newsletters often get picked up by other publications.
For example, here’s a design-focused newsletter – Sidebar.io – published on a daily basis:
The above example is a newsletter that was published on 14th March 2018.
If we look at the first link in the newsletter, it starts getting a lot of backlinks right around that same day:
You can’t really tell if the newsletter mention had anything to do with the link, but the fact that it reaches thousands of designers every day, and the rush of backlink activity after the 14th does indicate so.
I checked a handful of other links and they all show a flurry of backlink activity on, or around the publication date of the newsletter.
Here’s the lesson:
Getting featured in a popular newsletter can get you backlinks from other bloggers who read the newsletter.
To find newsletters like this, use the same tactic I mentioned above – search for “[your niche] + newsletter”.
Then, reach out to the curators of these newsletters via email or Twitter. Forward them your link and try to convince them of the value your post will give to their readers.
But in order for this to work, your content needs to at least be on par with the other articles featured in the newsletter.
5. Get internal backlinks to your underperforming pages
A large portion of a site’s traffic and leads comes from a small percentage of total content on the site.
In other words, there are likely only a few posts on your site which people are visiting.
AKA the 80/20 rule in action.
With this comes an opportunity even though you may not realize it.
You can create backlinks to your less popular content from within these pages. If you have content ranking on page #2 and #3 of Google, you can provide a boost by adding internal links from your popular content.
To do this, we’re going to use Google Search Console again but in a slightly different way to how we did at the beginning of this post.
So, go ahead and open Google Search Console and go to the Search Traffic > Search Analytics section.
Make sure you select “Position” and “Queries”.
Try to find queries that you’re ranking on page #2, #3, and #4.
You’ll see something like this (without the keywords blurred out of course):
Click one of the queries and on the next screen, choose “Pages”. This will show you which pages are ranking for this query:
Next, find popular pages on your site where you can add keyword-focused internal links to these underperforming pages.
If you have access to a link analysis tool such as SE Ranking or Ahrefs – you can type in your domain and use their ‘best by links’ feature to show which of your pages has the most links.
You can then sort the final list by the number of “DoFollow” links to better prioritize your list of popular posts.
Alternatively, if you don’t have access to a link analysis tool, you can use your website’s analytics instead.
Chances are that the pages getting the post traffic on your site, may happen to be the ones with the most links.
Then add the internal links pointing to your underperforming pages, within your popular pages. Just make sure that the links you add are relevant to the content.
Note: In order to track improvements to your selected keywords, you can use an online rank tracking tool. Check out our post on rank tracking tools to find our top picks.
6. Get recurring contributions on major industry publications
What we’re looking for here are websites that have regular columnists.
To do this, first make a list of all the sites you found from AllTop.
Next, type either of these queries into Google to figure out whether they have a page for contributors:
Site:domain.com “write for us”
Site:domain.com contributor
This will give you an idea whether a contributor/write for us style page exists on their website. If it does, it’ll tell you exactly how to become a writer for them.
When you have some matches, you will need to contact them and pitch yourself.
Before you shoot off an email to them, keep in mind that it is better to show some genuine interest by:
Leaving a few detailed comments on some articles on the website you are pitching to.
Update your Twitter bio to mention you are a columnist and sharing content on the topic you wish to write for.
Creating a portfolio you can use to demonstrate your style.
If you have done all this, go ahead and send an outreach email to get the ball rolling.
7. Link to influencers within your content
Some people don’t like to link out to other websites for fear that it will negatively impact their search rankings.
But the truth is that it doesn’t.
Studies have shown there to be a positive correlation between outbound links and improved search rankings.
Aside from the SEO benefit, it’s always a good idea to include links to other sites where relevant. You’re adding value to your content by serving a good resource for your readers.
But, what about specifically linking to influencers within your content?
Influencers are not inanimate websites but people. Linking to them may not only get your content shared but it is also a great way to start building relationships.
Follow this process to improve your search rankings via influencers:
Compile a list of influencers with their social media accounts and email addresses relevant to the content you’re publishing.
Find specific resources already shared by him/her that you can link to.
Publish the content with a link to the influencers resource within your content.
Reach out to an influencer via email or social media (Twitter) to inform them they have been featured.
Note: If you want a quick way to find influencers in your niche, you’ll need to use an influencer research tool.
One of my favorite outreach tools, BuzzStream, has its own influencer research functionality – well worth checking out.
Just enter a keyword relating to your niche & tweak some filtering options, and you’ll have a solid list with some data on the influencer.
This means you can easily compile a list of influencers and manage your outreach emails from within the app.
This simple process increases the chances of your content being shared.
You can also include a gentle “nudge” to encourage the influencer to share your content.
Influencers get a lot of requests to share people’s content. So just make it easy by including a few “quick share” links to the post on Twitter/Facebook/LinkedIn etc.
So, you might say something like: “If you’d like to share the post with your audience, here are a few quick share links.”
If they want to share it – they will.
And in some rare cases, you might find that your content has been shared before you contact the influencer.
For example, I use Buzzsumo to track new mentions and links pointing to my sites. When I get an alert about a new article that links to me – I usually schedule shares to help promote it.
8. Stay in your lane
I’ll keep this brief because I could write multiple posts on this topic.
Anyway. Success with SEO after the HCU requires that you stay in your lane.
Based on data from the API Content Warehouse leak and experiments I’ve been running, I’m pretty sure the HCU was really just about topical relevance.
We’re specifically talking about something called a “siteFocusScore” – have too much content that is irrelevant to your niche and Google will hammer your site.
I believe it works on some kind of demotion/boost system. Low focus score and you get demoted and high focus score and you get a boost in rankings.
You need to have a clear niche that Google can understand unless you’re a huge publisher like Forbes.
Just so we’re clear:
Travel, tech, marketing, fashion, etc. These aren’t niches. These are top-level industries.
Any sites targeting top-level verticals or industries like these are going to have a bad time unless Google changes something. Well, unless they’re a huge site.
For example, a travel site would need to focus on a specific place like France or Canada.
And it also means that targeting keywords because they have high search volumes is going to be an issue. You might be able to get away with a few posts that don’t relate to your niche but at some point your rankings will suffer. So, keep your content plan focused and avoid “shiny object” keywords that aren’t related to your niche.
Now, I just want to make it clear that I don’t agree with what Google is doing and the fallout from this has been devastating for many site owners. But it is quite literally a case of adapt or die. I’m not choosing the latter.
Google has a history of pushing out updates that attempt to address an issue and causing massive amounts of collateral damage. But they usually find a better way of doing things in time. I’m hopeful they’ll do the same here but we’ll have to see.
Note: It’s important to note that topical relevance needs to be extremely obvious to Google. It’s entirely possible that a website with topically focused content could still get hammered by Google. For example, if you’re targeting a specific type of person and different content is relevant to them – Google won’t know that. Blogging is a good example. Topics like email marketing and social media marketing are relevant but Google probably won’t make that distinction.
9. Optimize for Google
This is a bit of an aside but it is worth mentioning.
As much as I dislike the direction Google is taking its search engine, it leads the pack with a market share of over 90%.
Bing is the closest competitor and while they’ve increased their market share in recent years, it is still nowhere near that of Google. We’re talking ~4%.
You shouldn’t ignore it of course, but your SEO efforts should focus mostly on Google.
If you want your site to succeed, you have to ensure that it gets found by people looking for the kind of information you provide.
Implementing these SEO tactics will require some effort on your part, but they can be highly effective in driving traffic. Particularly over the long-term.
If you can position yourself to be found with content people are looking for, your site will thrive.
专业提示： 在谷歌的算法数据泄露中，我们了解到他们正在降级他们认为是产品评论网站的网站。可能是当以产品为中心的内容达到特定百分比时。这也可以包括最佳 X、对比和替代帖子，而不仅仅是专门的评论。任何以产品为中心的事情。我们不知道 Google 会这样做的比例是多少，因此作为预防措施，最好确保您的大部分内容内容丰富。
对于电工来说，营销可能感觉像是陌生的领域，但它并不一定很复杂。口碑仍然是王道，始终如一地从事干净、专业的工作是获得推荐的最快方法。除此之外，您的数字形象可以帮助新客户找到您。包含您的服务、服务区域和清晰的联系信息的网站比您想象的更进一步。将其与 Google 商家资料配对后，您就可以在地图上找到搜索“我附近的电工”的人。
Grammarly has been my favorite writing tool throughout a huge chunk of my 15-year blogging career.
It streamlines and elevates virtually every single aspect of content writing — from researching topic ideas to making last-minute adjustments to improve reader engagement.
According to statistics, roughly 80% of professionals (including bloggers and copywriters) achieved a noticeable increase in productivity with AI writing tools.
I find that easy to believe, especially since I’ve been using Grammarly to supercharge my own productivity for years now.
And while dozens of “smart” writing tools have launched during the AI boom (yes, I tried a lot of them), Grammarly remains the top choice for bloggers, business owners, and other professionals who rely on content creation.
Here are the reasons why:
1. Accelerate Topic Research with AI-Powered Brainstorming
As a long-time blogger, I know firsthand that topic research isn’t always easy.
It didn’t take long before I learned that, the more content you publish, the harder it gets to come up with fresh ideas that are both relevant to your niche and appealing to your target audience.
Just describe what you need in the key details field and click ‘Generate ideas.’
The tool immediately gets to work and provides a list of topic ideas based on your prompt.
That’s substantially more efficient than sinking hours into content research.
2. Turn Content Topics into Rough Drafts in Seconds
No matter how skilled you are at writing, the blogging lifestyle will always include slow days.
Grammarly’s AI-generated topics should be enough to get the ball rolling when you’re in a writing mood. If you need further assistance, I recommend taking the next step with the free outline generator.
Start by entering your request — be it a title idea or elaborate prompt — and clicking ‘Continue.’
If you want, you can also enter additional details like your target word count, keywords, references, and must-have subheadings. You can do this right after the previous step.
Your AI-generated outline should be served up within moments.
Personally, I would make several changes to ensure my brand voice and writing style still shine through. But Grammarly’s AI outline generator is good enough that additional modifications are completely optional.
3. Convert Your Outline Into a Draft with AI
You didn’t think Grammarly’s AI capabilities stop at outline generation, right?
With your outline ready, you can plug it into Grammarly’s AI article writer to generate a rough first draft.
The first step is to ensure you’re creating content for the right audience. Simply describe who you’re writing content for and click ‘Continue.’
Next, you need to describe what your article is about. The easier way, of course, is just to enter the outline you generated earlier.
Remember, you don’t need to create an account or fill out any form to use these tools.
As soon as you click ‘Create article,’ Grammarly will generate your first draft in seconds — no other questions asked.
Of course, I highly recommend reviewing and editing any AI-generated draft before publishing it.
This is something I prefer to do manually. But in case of a time crunch, I use other content writing tools to speed up the process — including Grammarly itself.
4. Refine Content Quality and Tone with AI
Grammarly also offers free AI rewriting and rewording tools for paragraphs, sentences, and even entire articles (within the main Grammarly app).
The paragraph rewriter offers the fastest way to revise an entire draft to match your personal writing style.
You start by entering the paragraph you want to rewrite and clicking ‘Continue.’
The next step is to specify how you want your article to sound. Just enter a prompt like “make this sound more professional” or “shorten it.”
If I’m doing this rewrite, I’d instruct Grammarly to make it shorter, more conversational, and overall sharper — just the way I like my articles.
If you still think the text sounds “off” or different from your brand voice, you could move down to the sentence rewriter or rewording tool. Both work exactly the same as the paragraph rewriter: you enter your text, specify your desired tone, and let the tool do the rest.
Perhaps the main difference would be the type of prompts you should use. For example, if you’re using the rewording tool, focus on word-level edits, like “replace the formal-sounding words with more conversational alternatives.”
5. Instantly Craft Eye-Catching and Compelling Content Titles
We all know that content titles do an important job.
As the first thing readers see, they need to be more than just well-written. They must be top-notch, attention-grabbing masterpieces that readers will find irresistible.
Using Grammarly’s AI title generator, you don’t have to go through that pressure.
Simply describe your topic, specify the content type (listicle, news update, how-to guide, etc.), and define your tone.
Within seconds, Grammarly will show you a list of high-quality title ideas that you can modify or use as is.
6. Summarize Articles for Social Media or Repurposing
Planning to share your content on social media?
With Grammarly’s free AI summarizer, all you have to do is enter the text you need to summarize and click ‘Continue.’ No need to rack your brains on how to highlight the best parts of your article and come up with a clever “hook.”
Just remember that you can only summarize texts up to 3,000 characters long — a bummer if you want to summarize an entire article. Fortunately, you can summarize texts without word count limits using Grammarly’s in-app AI assistant (but you’ll need an account for that).
You can then specify whether you need a list or paragraph-style summary by entering “bullets,” “numbers,” or “paragraphs.”
Lastly, specify the tone you want to use for your summary.
For example, if you’re doing an email blast, you can use something like “professional” and “action-oriented.” But for social media posts, I’d recommend “friendly,” “conversational,” or “enthusiastic.”
Finally, click ‘Summarize text’ to get your AI-generated summary.
Again, I encourage you to manually review and make fine adjustments to ensure the text still captures your personal blogging voice.
If you have time, check out my list of top writing hacks for ways to improve your writing skills over time — including building a swipe file and keeping a personal journal (stuff that worked for me over the years).
7. Generate a Draft Directly Within Grammarly
Like what you saw?
Keep in mind that the free Grammarly AI tools mentioned above are just the tip of the iceberg.
There’s a whole range of AI tools waiting for you inside the Grammarly app.
If you’re struggling with writer’s block, you can ask Grammarly AI Chat to prepare a rough draft to help you find your rhythm.
For me, I simply enter a prompt like “can you generate a rough draft for me using the outline above” and fire away. Or, I can paste my own outline and let AI Chat generate the sections for me.
Within seconds, I’ll have a rough draft ready for me to flesh out. Of course, I can also ask AI Chat to expand and refine each section if I still need more inspiration.
Again, being able to do these tasks — from topic ideation to initial draft creation — all from a single tool results in a huge boost in productivity.
There are other AI writing tools that can also automate these processes. But with Grammarly, the time savings and convenience factor between switching tools and simply using an integrated AI assistant are definitely a game-changer.
8. Quickly Find Data to Make Your Content More Impactful
If you’ve been following this blog for a while, you may have come across some of my data-focused posts where I like to go extremely deep.
Today, I could do the same amount of research within minutes — thanks to Grammarly AI.
It starts with a simple prompt, like “Please find real stats about the state of blogging in 2025 (links to valid sources, please).”
Grammarly AI immediately gets to work and completes my request. This is way more convenient compared to my previous method of conducting online research, which involved several Chrome tabs open and hours upon hours of head scratching.
Bear in mind that I’ve used a ton of tools for data-driven research, including popular language models like Grok and ChatGPT. And, based on my experience, Grammarly AI is the only one that produced real, reliable, and up-to-date data sources (depending on the nature of my request).
9. Find Real and Valuable Citations in One Click
Speaking of data research, Grammarly AI Chat includes a one-click citation finder that combs through the web to find relevant sources to support your claims.
Using citations is an excellent way to maximize the authority and persuasiveness of your blog content. And, with Grammarly, all it takes is one click.
There’s no need to configure the tool, enter keywords, or do anything else.
Grammarly’s AI is smart enough to automatically identify parts of your draft that will benefit from a citation. More importantly, it will have the citation ready for you — you just need to click ‘Insert in-text citation’ to plug it into your draft.
Don’t forget that you can also switch between three different citation styles, namely: American Psychological Association (APA), Modern Language Association (MLA), and Chicago.
Now, I don’t use automatic citations a lot, but I find it useful when exploring data sources and finding additional statistics I could mention. I also see them being very valuable for students or professionals using Grammarly for research-heavy tasks.
10. Tune Your Draft and Improve Uniqueness
As someone who spent hours writing every day for over 15 years, I get it — publishing a fully-generated draft and calling it a day is tempting.
What most bloggers often underestimate is the value of their own authentic writing voice.
If everybody else used AI, why else should readers go to your blog?
That’s why I’ve always advocated for using human-made content as much as possible. But if it can’t be helped, Grammarly’s “Humanizer” AI tool can help you revise drafts to easily achieve the specific writing tone you want.
Right off the bat, Grammarly lets you choose from a few pre-built writing voices: Everyday (natural), Precisionist (sharp and fluff-free), Executive (formal and authoritative), and Scholar (formal and academic).
Of course, you can also create your own writing voice using samples from your own written posts. Just click ‘Create a voice,’ give it a name, paste your sample, and click ‘Create voice.’
This is crucial if you’re working with a team of writers and want to maintain a consistent brand voice across multiple projects.
As for me, this could be an alternative way to paraphrase or adopt existing content into my own style, which brings us to…
11. Repurpose Content with Paraphraser
Whenever I’m working on a document, I just pull up the AI Chat tool and enter a prompt like “come up with a list of fresh topic ideas around the state of blogging in 2025.”
Within seconds, Grammarly AI will generate exactly what I asked for — nothing more, nothing less.
This is great since I don’t have to switch between multiple tools when going about my daily blogging workday.
Take note that AI Chat does a lot more than generate topic ideas for your next project.
For example, let’s say I want to write “Personal Branding Through Blogs: What Works Now.”
I could just ask AI Chat to help you put together a ready-made outline, which will allow you to jump straight to content writing.
All I have to do is use prompts like “create an outline” or “suggest subheadings” with the title.
Easy, right?
I can create a new document, get new title ideas, build an outline, and start working on your draft — all within Grammarly. And if I need to make changes or additional requests, the AI Chat stays by my side while I work.
This sets Grammarly apart from other platforms that have separate tools for different writing tasks.
Conclusion
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