Category: Blog

发展小型企业时要避免的 6 个错误

创办小企业并不是一件容易的事，成功需要奉献、努力和毅力。许多企业的失败都是由于常见错误而导致的，而这些错误本来可以通过适当的规划和执行来避免。

通过了解这些错误并采取措施避免它们，您可以提高成功的机会并创建持久繁荣的业务。为此，在开始创业时要避免以下六个错误： 小企业:

不做市场调查

在创办小型企业之前，市场调查对于确定产品或服务的需求水平、竞争对手、目标客户和价格非常重要。除非您能够进行适当的市场调查，否则您可能会浪费时间和精力 钱 在业务中，该业务可能无法生存且无法盈利。市场研究将使您能够做出明智的商业决策，并且成功的可能性会很高。

竞争对手研究也至关重要，因为它可以为您提供有关行业趋势和最佳实践的线索，从而使您能够提出独特的业务价值主张。客户的反馈也可以成为有关他们的需求、偏好和痛点的有用信息来源，您可以使用这些信息来调整您的产品或服务。

未能制定商业计划

每个小型企业都需要一个能够引导其成功和发展的商业计划。它描述了您公司的目标、计划、营销协议、财务预测以及其他重要数据。如果没有商业计划，您可能会分心、错失机会以及做出冲动的决定。制定详细的商业计划将帮助您组织起来并做出正确的决策，以实现您的目标。

定期重新审查您的商业计划并在必要时进行相应修改以使其与您目前的职位相关也很重要。良好的商业计划还可以帮助您吸引投资者或贷方的参与。

没有获得合适的保险

小的 企业主 未能获得足够保险的人可能会失去投资、资产和声誉。事故、盗窃和其他事件随时可能发生，如果您的企业没有足够的保险，可能会遭受无法弥补的损失。例如，如果您从事贸易行业，您必须获得 优秀的贸易商业保险 保护您的企业免受意外事件影响的政策。

此外，根据您的情况定期审查和更新您的保险范围也很重要。 业务增长 和变化。这可以确保您对业务的各个方面都有足够的保障，并且在发生事故或事件时不会措手不及。

忽视财务管理

金融的 管理对于小型企业的成功至关重要。为了就公司的财务状况做出明智的决策，跟踪现金流、费用和收入至关重要。

财务管理 忽视可能会导致现金流问题、错失机会，甚至破产。为了帮助你 管理你的财务 为了有效地考虑聘请会计师或使用会计软件。制定一份概述公司财务目标、战略和指标的财务计划也很重要，这可以帮助您保持正轨并做出必要的调整。了解和管理您的税收对于财务成功也至关重要。

过度扩张自己

太多太快是许多企业家常犯的一个错误。尽管有雄心壮志并努力成长是好事，但过度的自我扩张可能会带来倦怠、绩效不佳，甚至失败。设定切合实际的目标和时间表并一次专注于一项任务是非常有必要的。为了减轻您的工作量，可以指派员工或外包。

此外，保持工作与生活的平衡对于防止倦怠并同时保持生产力和积极性至关重要，商业辅导可以帮助您防止其他常见错误，从而发展您的小型企业。合适的教练可以通过专家指导、支持和问责来帮助您到达想要的目的地并克服障碍。

不拥抱科技

技术对于小型企业至关重要 在当今的数字时代蓬勃发展。技术可以帮助改善 客户体验、简化运营并提高生产力。不拥抱技术的小企业主面临着落后于竞争对手并错失机会的风险。考虑投资能够帮助您的公司更高效运营的技术。云计算、 顾客 关系管理（客户关系管理）软件，以及 社交媒体营销 工具是小企业可以受益的技术的一些例子。

此外，及时了解技术进步可以帮助您保持领先地位并保持竞争力。总而言之，创办和发展小型企业需要细致的规划、执行和持续管理。避免常见错误可以帮助您增加成功机会并实现业务目标。您可以按照上面提供的建议建立一个盈利且可持续的小型企业。

概括

创办和建立一家小企业可能会令人兴奋，即使是专业人士也可能在这个过程中犯下代价高昂的错误。本文指出了小企业主容易遇到的陷阱，并提供了如何克服这些陷阱的可行解决方案。

它告诉我们缺乏适当的规划、忽视市场研究和低估竞争如何导致早期阶段的增长停滞。该帖子提出的另一点是需要有适当的预算流程、做出正确的招聘选择以及营销的一致性，特别是在数字时代。

其他主要信息是与客户建立良好关系的能力、面对行业变化的能力以及防止倦怠的时间管理。事先了解这些陷阱，企业家将能够做出更明智的选择，最大限度地降低风险并长期建立自己的小企业。

在印度，许多婚姻仍然是这样开始的： 安排的 ——在两个人分享深刻的情感之前，家人会面，背景会被检查，兼容性也会在纸上被判断。
但真正的旅程才刚刚开始 婚后，当爱必须是 建成， 不是 成立。

与爱情婚姻不同，浪漫往往是第一位的，包办婚姻需要 耐心、沟通、理解 让爱慢慢成长——就像种下一颗种子，每天培育它。

让我们探讨如何让包办婚姻中的爱情永存，让你们的关系随着时间的推移变得更牢固、更温暖、更有意义。

1.从友谊开始——而不是期望

在包办婚姻中，许多夫妻没有首先成为“丈夫”和“妻子”的角色，就直接跳入“丈夫”和“妻子”的角色。 朋友们。
但友谊是每段牢固关系的基础。

• 分享你一天的小细节。

• 一起为愚蠢的事情开怀大笑。

• 尊重彼此的喜好和厌恶。

当友谊增长时，爱情自然就会随之而来。

👉 专业提示： 不要急于恋爱——首先，让你的伴侣在情感上感到安全。

2. 公开沟通——非正式沟通

在印度的包办婚姻中，许多夫妻一开始说话就像有礼貌的陌生人一样——尊重但疏远。
想要建立爱，就必须沟通 公开地，不谨慎地。

提出以下问题：

• “你今天过得怎么样？”

• “压力大的时候你喜欢做什么？”

• “你有一个什么样的童年？”

诚实和开放的对话用情感上的亲密取代了尴尬的沉默。

3.每天互相欣赏

一个简单的 “谢谢” 或者 “你今天看起来不错” 可以施展魔法。
在包办婚姻中，欣赏往往会被忽视，因为夫妻双方都认为对方“已经知道了”。但表达出来可以保持情感联系。

• 赞扬他们的努力——无论是做饭、处理工作还是管理家庭。

• 永远不要把善良视为理所当然。

请记住：小小的感激之情可以让伟大的爱情故事永存。

4.尊重彼此的家庭——不比较

在印度，婚姻不仅是两个人之间的事，也是两个家庭之间的事。
尊重你伴侣的家人——即使他们的习惯、食物或生活方式与你不同。但不要将它们与你自己的进行比较。

而不是说，

“我的家人不会这样做”
试着说，
“你的家人这样做的方式很有趣。”

尊重创造和平——和平为爱创造空间。

5.要有耐心——包办婚姻中的爱情需要时间

你可能不会立即坠入爱河。没关系。
真正的联系需要几个月甚至几年的时间才能建立。

在此期间：

在包办婚姻中，爱情是通过日常的善意而不是戏剧性的举动来增长的。

6. 远离家人和手机，共度美好时光

许多印度夫妇生活在联合家庭中，隐私很少。
但即使是很小的时刻也能帮助你们的关系绽放。

• 晚上一起去散步。

• 看一场只有你们两个人的电影。

• 一起喝咖啡而不看手机。

优质时光创造情感安全——持久爱情的最强粘合剂。

7. 用行动表达爱

不是每个人都用言语表达爱。有时候，爱是通过一些小举动来表达的：

• 当你的伴侣累了的时候泡茶。

• 在没有要求的情况下帮忙做家务。

• 上班前留下善意的信息。

在包办婚姻中， 行动往往比“我爱你”更响亮。

8. 成熟地处理冲突——不要让家人参与

分歧是正常的，但你处理分歧的方式决定了你们的关系。
避免与父母或兄弟姐妹讨论争吵——这只会增加不必要的紧张。

通过冷静地交谈并以同理心倾听来私下解决问题。
如果双方在争吵时都保持尊重，即使在争吵之后，爱情也会加深。

另请阅读 – 吵架后如何在不涉及家人的情况下处理丈夫

9. 庆祝里程碑——无论大小

庆祝你们的一周年纪念日、第一次旅行，甚至是学习彼此的习惯等小胜利。
这些记忆成为你们关系的情感锚点。

创造传统——比如每年一次的度假或在特殊日子里的惊喜——提醒你们俩已经走到了一起。

10. 保持浪漫——即使多年之后

例行公事往往会扼杀包办婚姻中的浪漫。用小惊喜让火花保持活力：

浪漫不需要昂贵的礼物，而是需要持之以恒的努力。

最后的想法

包办婚姻中的爱情不是一蹴而就的——而是 随着时间的推移成长、培育和建设。
这是关于在日常举动中发现爱——早茶、分享欢笑、安静的支持。

你们付出的努力越多，旅程就会变得越美好。
请记住——你的婚姻是如何开始的并不重要；重要的是你的婚姻是如何开始的。重要的是如何 你们一起建造它。

“在包办婚姻中，爱不是被发现的，而是被创造的。”

Bending Spoons 最近筹集了 7.1 亿美元资金。巨额资金正在成为头条新闻。这是一家意大利公司，收购市场产品并对其进行长期管理。

Bending Spoons 是一家拥有 Evernote、Komoot、Meetup、Remini、StreamYard 和 WeTransfer 的公司。

Bending Spoons 的业务目标是购买表现不佳的数字产品，对其进行改进，然后以更好的价格出售。

她的一切都是关于弯勺、资金、业务目标、产品和成功的。

弯勺：

卢卡·法拉利、托马斯·格雷伯、弗朗西斯科·帕塔内洛、卢卡·奎雷拉和马泰奥·达涅利 Bending Spoons于2013年创立，总部位于意大利米兰。

自诞生以来， Bending Spoons 开始收购数字产品。如果数字商品有利可图，它就拥有它们的所有权。该公司在将产品出售给其他客户之前提高其市场价值。

它的数字产品拥有 3 亿活跃用户。 1000 万客户正在使用基于订阅的服务。

Bending Spoons 从 IAC Inc.、Meetup、Hopin、StreamYard、Issuu、WeTransfer、Brightcove、Komoot、Harvest、AOL 和 Vimeo 收购了 FiLMiC、Evernote、Mosaic Group。

弯曲勺子如何工作？

弯曲勺子采用简单的策略。它获取市场就绪的数字产品，然后使用订阅方法来产生收入。

获得：

获取是弯勺的第一步 经营策略。该公司正在寻找市场就绪的产品。

它出价并 收购表现不佳的数字资产。

Bending Spoons 已投资数十亿美元收购在线业务。

大修：

收购后，Bending Spoons 下一步要做的就是裁员现有员工。

它将业务转移到低成本地区以减少开支。

技术：

弯勺介绍 数字产品技术。它使用集中的内部工程师来重写代码并使用人工智能改进技术。

其开发人员为数字产品添加了多种功能并使其用户友好。

基于订阅的模型：

弯勺 优化数字产品 启用基于订阅的服务。

它使用相同的方法将产品和服务货币化。

盈利能力：

Bending Spoons 的目标是长期保留产品，以实现利润最大化。

弯勺的收入来源有哪些？

资金：

资金是主要收入来源 用于弯曲勺子。它于 2025 年 10 月筹集了 7.1 亿美元资金。最近的融资已 凸起 公司的市场价值。

Bending Spoons 目前的市值达到 110 亿美元。

订阅：

Bending Spoons 90%的收入来自 基于订阅的服务。其所有数字产品均采用订阅模式。

定期订阅可确保长期收入来源。

弯勺数码产品组合：

Bending Spoons 拥有多种产品。

印象笔记：

印象笔记 是一个笔记 平台 您可以在其中为热门网站、页面和博客添加书签。它自 2008 年以来一直活跃。

Bending Spoons 于 2022 年收购了 Evernote。

我们转让：

我们转账 是一家提供文件传输服务的荷兰公司。它自 2009 年以来一直活跃。

2024 年，Blending Spoons 收购了 WeTransfer。

雷米尼：

雷米尼 是一个照片编辑器应用程序。它使用人工智能技术。

Remini 应用程序可在 Android 和 Apple 商店中获取。

聚会：

聚会 是一个 社交会议平台 创建事件。它成立于2002年。

Blending Spoons于2024年收购了meetup。它拥有6000万活跃用户。

流场：

流场 是一个网络研讨会的流媒体平台。它成立于2018年。

StreamYard 应用程序可在 Android 和 Apple 商店中使用。

2021年，Hopin以2.5亿美元收购了StreamYard。

视频：

维梅奥 是一个视频分享平台。它成立于2004年。

它拥有超过2.6亿用户。 2025 年 9 月，Blending Spoons 以 13.8 亿美元收购了 Vimeo。

美国在线：

美国在线 1983 年在美国成立，当时名为 Control Video Corporation。 2025 年 10 月，Blending Spoons 以 15 亿美元收购了 AOL。

结论：

搅拌勺 正在积极开展收购表现不佳的市场就绪数字产品的业务。

目标是裁员、降低成本并为原始产品添加功能。

基于订阅的模式帮助 Blending Spoons 赚取数百万美元的收入。

常见问题解答：

什么是搅拌勺？

Blending Spoons 是一家意大利公司。

搅拌勺的市场价值是多少？

它的市场价值为1100万美元。

Blending Spoons 如何筹集 7.1 亿美元资金？

Blending Spoons 筹集了 2.7 亿新资金。其股东出售了价值 4.4 亿美元的股票。

其他有用的文章：

Errin Blogger 模板是一个时尚且有吸引力的极简主义博客主题。它专为生活方式杂志、时尚杂志、在线新闻、健康和美容技巧、创意设计、网页设计和健康技巧博客而设计。为了方便您，我们发布了这份详细的文档，以便您可以正确设置您的博客。选择我们的模板，您做出了明智的决定。
您可以查看现场演示或通过下面的按钮下载模板，还请仔细阅读本文档以设置您的博客，请注意，不支持免费用户。

访问您的博客 布局 > 单击 添加小工具 > 热门帖子 在 热门帖子 部分，您进行如下设置

小部件设置：

笔记：- 在热门帖子设置中将数字设置为 5。

精选帖子

访问您的博客 布局 > 单击 添加小工具 > HTML/JavaScript 在 精选帖子，您必须将以下名称放在下面以蓝色突出显示的位置。

类型： 大网格

简码： 结果数/标签, 最近的 或者 随机的/类型

小部件设置例如：

特色帖子

访问您的博客 布局 > 单击 添加小工具 > 特色帖子 在 特色帖子 部分， 选择您要显示的帖子并单击“保存”。

帖子列表小部件

访问您的博客 布局 > 单击 添加小工具 > HTML/JavaScript 在 侧边栏 或者 页脚 部分，您必须将以下名称放在下面以蓝色突出显示的位置。

简码： 结果数/标签, 最近的 或者 随机的/后列表

标签帖子： 3/技术/后列表

最近的帖子： 3/最近/帖子列表

随机帖子： 3/随机/后列表

社交小部件（侧边栏）

访问您的博客 布局 > 单击 编辑图标 在 社交小部件 小部件。

可用图标 { facebook、twitter、rss、youtube、skype、stumbleupon、tumblr、vk、stack-overflow、github、linkedin、dribbble、soundcloud、behance、digg、instagram、pinterest、twitch、delicious、codepen、reddit、whatsapp、snapchat、电子邮件 }

帖子布局

左侧边栏： 在帖子内添加文字 左侧边栏 并添加样式 删除线

全宽： 在帖子内添加文字 全角 并添加样式 删除线

右侧边栏： 在帖子内添加文字 右侧边栏 并添加样式 删除线

帖子页面上的广告

访问您的博客 布局 > 单击 编辑图标 在各部分中 发布广告 1 （ 前 内容 ), 后ADS 2 （ 后 内容 ）。

HTML/JavaScript 示例：

主题选项

01 – CSS 选项

访问您的博客 布局 > 单击 编辑图标 在 CSS 选项 小部件。

盒装版: 在 新站点名称 添加 盒装版， 在 新站点网址 添加 真的 或者 错误的，点击后 节省 按钮。

最近的帖子标题： 在 新站点名称 添加 最近的帖子标题， 在 新站点网址 添加 真的 或者 错误的，点击后 节省 按钮。

02 – 默认变量

访问您的博客 布局 > 单击 编辑图标 在 默认变量 小部件。

每页帖子： 在 新站点名称 添加 每页发帖数， 在 新站点网址 添加结果数，应该与首页的帖子相同，点击后 节省 按钮。

固定侧边栏： 在 新站点名称 添加 固定侧边栏， 在 新站点网址 添加 真的 或者 错误的，点击后 节省 按钮。

评论系统： 在 新站点名称 添加 评论系统， 在 新站点网址 添加评论系统类型 {博主, 讨论, Facebook 或者 隐藏}，点击后 节省 按钮。

Disqus 简称: 在 新站点名称 添加 disqus简称， 在 新站点网址 添加您的 disqus 评论系统短名称，点击后 节省 按钮。

Facebook 页面插件

访问您的博客 布局 > 单击 添加小工具 > HTML/JavaScript 在 侧边栏 或者 页脚 部分，然后粘贴下面的代码。

https://www.facebook.com/way2themes“ data-width =“360” data-small-header =“ false” data-adapt-container-width =“ true” data-hide-cover =“ false” data-show-facepile =“ true”>

笔记： 在属性中 数据参考 替换您的 Facebook 页面网址的链接。

页脚菜单

访问您的博客 布局 > 单击 编辑图标 在 页脚菜单 小部件。

您的利基市场是否在博客文章中蓬勃发展，但在社交媒体上却表现不佳？您是否在努力创建与博客内容一样有效的视觉内容？

对于基于文本的博主来说，除了发布博客文章的链接文章之外，很难在社交媒体上保持活跃。

对于那些希望保持匿名或不想为了创建内容而露面或说话的博主来说尤其如此。

在这篇文章中，我们分享了如何在非视觉利基市场中作为博主在 Instagram 上蓬勃发展的技巧。

If you’re running an online business, you should know that your reputation means everything. 

So, what would you do if some AI tool mentions your brand in a negative light — be it through outdated information, inaccurate descriptions, or straight-up misrepresentation? 

I can help. 

In this post, I’ll share with you my exact process on how to audit AI brand mentions, identify their root cause, and fix your AI presence. 

But first, a quick introduction. 

What are AI Brand Mentions and Why Should You Care? 

While AI tools like ChatGPT, Gemini, and Perplexity are still far from overtaking traditional search engine results, recent trends point to a much bigger disruption in the near future. 

For example, while ChatGPT (the most popular AI tool by miles) generated 26x fewer traffic than Google, nearly 60% of organic search results end up with zero clicks, thanks to AI Overviews. 

Forecasts also project the AI search market to grow from $16.9 billion in 2025 to a whopping $41.6 billion by 2033. And while AI search tools can be more convenient and intuitive for users, they still have a tendency to generate incomplete or outdated statements as well as “hallucinations” — complete fabrications from pieced-together information from bad training data. 

Examples of AI Model Errors About Brands

The worst-case scenario when it comes to AI hallucinations is when you or someone from your company is linked to a crime that didn’t happen. A famous example of this would be the case of Arve Hjalmar Holmen, a Norwegian person wrongly accused by ChatGPT of committing a serious crime. 

Imagine if it were you. 

Another famous AI misinformation incident is when Air Canada’s AI chatbot gave false information about their bereavement fare policies. 

While the chatbot informed a customer that bereavement discounts can be claimed within 90 days of purchasing a ticket, the airline actually doesn’t allow bereavement claims after the ticket is sold. This resulted in the airline paying over $800 in damages and court fees.

On the plus side, developers are constantly working to iron out the creases and reduce AI’s tendency to hallucinate. In the meantime, the best you can do is check AI brand mentions of your company, look for misinformation, and address the underlying issues to prevent damaging your brand.

How to Monitor AI Brand Mentions with Semrush (and Fix Them)

Semrush is my all-time favorite platform for all things digital marketing.

It features two toolkits that can help you address wrongful mentions of your brand by AI: the AI SEO Toolkit and the SEO Toolkit.

First things first, you need to audit AI brand data using the AI SEO Toolkit. 

1. Set Up AI-Powered Brand Mention Tracking 

From the main dashboard, go to ‘AI SEO’ and select ‘Prompt Tracking’ under “Boost & Monitor.” 

The next step is to create a project for your brand (if you haven’t already). 

On the Position Tracking page, click ‘Create Project.’ 

In the project creation window, enter your website’s domain along with a designated project name (optional). Click ‘Create project’ to finalize your settings.

On the next page, you need to set your tracker’s targeting options. 

To specifically track AI prompts, be sure to select an AI tool (i.e., ChatGPT and Google AI Mode). Enter your business name and click ‘Continue To Prompts’ to proceed.

In the “Prompts” form, enter all the AI prompts that you want to track with the Semrush AI SEO Toolkit. 

Since we’re trying to stay ahead of inaccurate AI brand mentions, you can use prompts or keywords that are often used negatively. For example, if you’re in the tech or ecommerce industry, you may want to track keywords like “returns,” “scams,” “shady,” or “data breaches.” 

After entering your target prompts, click ‘Add prompts to campaign.’ 

Lastly, click ‘Start Tracking’ to kickstart the data collection. 

It may take some time for Semrush to scan for your AI brand mentions, depending on your overall presence. When done, you should be able to view an in-depth report of your positions or visibility in the specified prompts. 

This includes useful metrics, like your average position, cannibalization health, new prompts, and more.

2. Find Negative AI Brand Mentions Right Away

With the help of Semrush’s AI Brand Performance reports, you can easily find AI brand mentions according to user sentiment (positive or negative). 

Just click ‘Perception’ under the “Brand Performance” submenu to get started.

Next, enter your domain and click ‘Analyze.’ 

Before Semrush can rake in AI data about your brand, you need to specify your target location and language. Simply pick the right option in the drop-down menu and click ‘Get started.’ 

Just take note that selecting ‘Worldwide’ as your target location will technically work; it may take longer for the brand performance reports to gather information. That said, try to narrow down your target location (e.g., country, city, or municipality) as much as possible.

Once the results are in, go back to the perception report to reveal a wealth of useful insights that can power your optimization efforts, starting with the list of AI-generated recommendations. This highlights the negative perceptions around your brand, which you can address later.

What you need to look at, however, are the “Areas for Improvement” and “AI Strategic Opportunities” sections — both are found at the bottom of the report. 

More importantly, these sections reveal negative perceptions surrounding your brand in AI tools. 

These are the key sentiment drivers that influence how AI users perceive your brand, be it in terms of value for money, trustworthiness, and overall product quality. 

Since these are sorted by priority, you should take note of the top items. 

Even if they’re not AI misinformation, they still reflect the most prevalent issues that customers have with your brand. This makes them worth addressing if you want to massively improve your brand image.

3. Check for Full AI Responses with Your Brand 

Using the Visibility Overview tool, you can quickly check for existing AI brand mentions.

From the AI SEO menu, go ahead and click ‘Visibility Overview.’ 

Just like with AI brand performance tools, the next step is to enter your brand’s domain and click ‘Analyze.’ This will initiate a complete scan of how ChatGPT and Google AI Overviews present your brand whenever it’s pulled in AI responses.

Within seconds, Semrush starts off with an overview of your brand’s visibility in Large Language Models (LLMs). 

This includes essential insights, like the total number of mentions, an AI Visibility score (a rating of your brand’s likelihood to be mentioned in AI results), monthly mentions, and monthly audience.

What you need to look at would be the “Topics & Sources” section.

Here, you can start scanning the list for critical topics that may potentially lead to inaccurate AI mentions. 

Consider starting with the topics that could have a detrimental effect on your brand image if there is indeed misinformation. 

Let’s say you’re managing the AI optimization campaign of Newegg. 

While “Newegg Customer Support Contacts” generates more volume, “Newegg Order Cancellation” has a higher likelihood of people or sources getting something wrong. Not to mention that the topic relates to users with transactional intent, making it more impactful in case of misinformation. 

Tip: Click ‘Monitor’ to add the topic, along with related prompts, to your position tracker. This will help you stay on top of important AI conversations that may lead to wrong or inaccurate mentions.

To investigate conversations for outdated details or straight-up AI hallucinations, click ‘View full response.’ 

In some cases, it’s easy to spot outdated or inaccurate information that could mislead customers, such as snippets based on content from years ago. 

On the right-hand side, you’ll find the information sources that AI uses in conversations for the selected topic. This may include content from your own website along with posts published elsewhere.

4. Investigate Negative Narrative Drivers

Another useful tool for finding wrong brand mentions by AI is the Narrative Drivers report. 

The report starts off — as always — with AI-generated recommendations that will help improve the perception of your brand. 

However, the important section here is under the “Dive Deeper” section, which reveals mentions that don’t necessarily paint a positive picture in the eyes of users. Just click on ‘Citations | Branded’ or ‘Citations | Non-branded’ if you’re looking for growth opportunities.  

Next, switch to the ‘Cited Pages’ tab to find the exact pages where LLMs source information from. 

The key here is to look at the “Favorable Sentiment” column to find conversations that include a negative brand mention. These are the pages that lead to potentially inaccurate or outdated information about you. 

From here, start scanning the mentioned or linked pages in which your brand may be covered unfairly or inaccurately. Remember, it’s important to address unfavorable coverage to protect your brand image, regardless of whether the information is inaccurate or not.

How to Fix AI Misrepresentation 

The AI SEO Toolkit does a great job at locating false or outdated AI brand information that can hurt your image. 

Now, the ball is in your court.

Here are proven strategies for fixing AI model errors about brands:

• Address negative sentiment drivers with content. First things first, make sure you have clear, detailed, and truthful content that directly addresses the misinformation being displayed in AI conversations. Use prompt keywords that typically lead to the faulty sources to make it visible to LLMs (it may take some time).
• Make a marketing push to combat misinformation. In addition to publishing the correct information, make sure that it’s visible to search engine crawlers, influencers, and other publications. You can submit guest posts, promote your content on social media, launch ad campaigns, and pretty much unload your entire digital marketing arsenal to replace the outdated or incomplete information out there. 
• Reach out to the third-party information sources. In most cases, wrong information published on third-party websites isn’t intentional. As such, it’s always worth reaching out to the site’s owner and formally requesting a correction. 
• Update your own content. If, however, the wrong information is sourced from your own website, you need to update the content in question ASAP. Remember to use the Visibility Overview tool to identify the pages with outdated information.
• Add more prompt keywords to your tracker as you go. As you scan Semrush’s AI SEO reports, don’t forget to add important prompts to your tracker. The more you use Visibility Overview and Brand Performance reports, the more you’ll discover prompts that must be monitored for potential AI misinformation in the future.
• Check AI strategic opportunities. Finally, bear in mind that the AI-generated strategy recommendations are there for a reason. Whether or not they highlight wrong AI mentions, they always come with actionable suggestions that can improve your visibility and reputation in AI tools.
• Reach out to customers. If you find wrong or inaccurate information in online message boards or Q&A sites, chances are they’re posted by a previous customer. In which case, reach out to them directly to clear any misconception that could potentially affect your brand image (and sentiment in your AI presence).

Final Words

Hopefully, you learned a lot about AI brand mentions, why they’re important, and how to address potential misinformation spread by AI tools. 

While AI may not completely replace traditional search engines any time soon, it’s better to have a proactive stance and future-proof your brand before things go south. And with a tool like Semrush’s AI SEO Toolkit, you can easily set up a prompt tracker that spotlights problematic AI mentions before they harm your brand image. 

Ready to take the next step?

Master Blogging readers can claim an exclusive 14-day trial of the Semrush SEO Toolkit to explore its powerful features. For complete AI-driven capabilities, the AI SEO Toolkit is a separate product. Make sure to check it out and see how it can transform your SEO strategy.

Cheers!

商业航空旅行非常安全，但很少有乘客真正了解如果机舱突然失压会发生什么。在此类紧急情况下出现的下拉式氧气面罩是航空业最具标志性的安全装置之一。

然而，在这个简单的黄色杯子背后隐藏着令人着迷的化学和工程学。根据 美国联邦航空管理局 (FAA)突发减压事件在一亿次航班中仅发生约 40 次，但为此类罕见事件做好准备仍然是航空安全的基石。

本文探讨了飞机氧气面罩的实际工作原理、其背后的科学原理，以及为什么它们对于高海拔地区的生存至关重要。

了解机舱压力和氧气需求

高海拔生理学

在 30,000 至 40,000 英尺的巡航高度，飞机外部的空气太稀薄，无法维持人类的生命。这些海拔高度的氧分压大约是海平面的三分之一，在没有帮助的情况下无法正常呼吸。这就是为什么现代 飞机机舱处于加压状态 模拟 6,000–8,000 英尺的高度 — 足够安全，让乘客可以舒适地呼吸。

然而，当由于泄漏、结构损坏或系统故障而导致增压失败时，机舱高度可能会急剧上升。几秒钟之内，可用氧气就会下降，导致缺氧，这是一种以头晕、神志不清、最终失去意识为特征的危险状况。

“有用意识的时间”

在 35,000 英尺的高度，乘客在没有补充氧气的情况下只有 30 秒的有用意识。这就是为什么“首先戴上自己的口罩”的安全说明如此重要——即使是短暂的延迟也会导致某人无法帮助他人。

氧气面罩系统的工作原理

触发机制

当机舱压力低于特定阈值（通常在 14,000 英尺左右）时，每个座椅上方的面板会弹出，释放面罩。拉动面罩不仅会将其带到您的脸上，还会触发隐藏在面板后面的制氧系统。

每个面罩都通过管道连接到一个小罐（系统的核心），该小罐通过化学反应产生氧气，而不是加压罐。这种设计减轻了重量、成本以及与储存高压气体相关的风险。

制氧化学

这些罐内的化学过程既优雅又高效。通常，核心化合物是氯酸钠（NaClO₃）或高氯酸钠，与少量铁粉和过氧化钡混合。当拉动面罩的挂绳点燃时，这种化合物会发生放热反应，释放出纯氧：

2NaClO₃→2NaCl + 3O2

该反应会产生强烈的热量（超过 600°C），这就是为什么乘客在系统启动时可能会注意到烧焦的气味。这不是烟雾或故障——这只是化学反应在起作用。

氧气能持续多长时间？

每个乘客氧气发生器可提供大约 10 至 14 分钟的氧气。这足以让飞行员快速下降到 10,000 英尺的高度，以便呼吸外部空气。这些面罩并不是为了无限期地维持氧气——它们是通向安全的桥梁。

揭穿常见的误解

袋子不充气——这是正常现象

当氧气面罩上的小袋子无法充气时，许多乘客感到恐慌。事实上，这个袋子的作用是蓄水池，而不是气球。即使氧气流动正常，它也可能保持柔软状态。连续流动系统依赖于环境空气与产生的氧气的混合，因此不需要目视充气。

气味并不危险

佩戴面罩时产生的独特气味经常被误认为是烟雾。事实上，它来自制氧机内部的加热化学反应。虽然可能有点辛辣，但这是完全正常的，不会对乘客造成危险。

机组人员与乘客系统

为什么乘员系统不同

虽然乘客依赖化学氧气发生器，但机组人员通常使用压缩氧气罐。这些提供了更长的供应时间，并且可以在长时间紧急情况或多次高度转换时维持驾驶舱操作。

机组系统还允许调节流量，在不同条件下保持精确的氧气输送——对于必须保持警惕以管理下降和通信的飞行员来说，这是一个基本功能。

冗余工程

双系统方法——为乘客提供化学物质生成，为机组人员提供加压储罐——确保了美国联邦航空局（FAA）和欧洲航空安全局（EASA）安全指令的冗余性和监管合规性。每架飞机的氧气系统都必须满足严格的设计标准，以保证在每种可能的故障情况下都能正常工作。

安全设计与维护

专为可靠性而打造

每个氧气发生器均设计为在激活之前保持惰性。化学滤芯的保质期约为 15 年，此后必须在日常维护周期中更换。航空公司技术人员进行详细检查，以验证密封完整性、释放机构接线是否正确以及耐温性。

防止意外激活

为了防止意外点火，发电机被密封并配备了安全销或分离触发器，只有在拉动面罩时才会接合。整个组件在极端振动和高温条件下进行了测试，以满足国际适航标准。

遵循说明的重要性

在飞行安全演示期间，许多乘客都没有参加，但这些简报传达了救生信息。确保您的安全的说明 氧气面罩 在帮助他人之前，这不仅仅是一个指导方针；它基于严格的生理限制。缺氧会在几秒钟内损害运动功能和推理能力，甚至使基本行动变得不可能。

此外，在另有指示之前一直佩戴口罩至关重要。在下降到安全高度之前过早将其移除可能会导致立即缺氧。

更大的图景：天空中的化学

飞机氧气面罩是应用化学解决现实世界安全挑战的完美例子。它们结合了轻质材料、精确的反应动力学和冗余设计原理，可保护 35,000 英尺高空数百条生命。

除了航空之外，相同的化学氧气生成原理还用于潜艇、航天器和紧急呼吸器——可靠性必须与紧凑性和简单性并存。

要点

• 氧气面罩由化学氧气发生器提供动力，而不是储气罐。
• 拉动面罩会启动受控反应，释放可呼吸的氧气，持续约 10-14 分钟。
• 烧焦味和袋子不充气是正常的操作迹象。
• 机组系统有所不同，因为它们需要较长时间的氧气和可调节的输送。
• 一定要先戴好面罩——缺氧会在几秒钟内使人丧失能力。

最后的想法

下次登机时，请花点时间欣赏一下默默保障您安全的化学和工程技术。这个简单的黄色口罩不仅仅是一种预防措施，它是数十年研究、设计和安全创新的产物，旨在在每一秒都至关重要的罕见时刻拯救生命。

黑色星期五和网络星期一不再只是电视或运动鞋的节日！它们是您彻底升级数字工具包的机会。

这些黑色星期五软件优惠可以帮助像您这样的企业家、自由职业者和小企业主。它们可以帮助您更快地成长、更聪明地工作并增加利润。您还可以节省数千美元。

今年的产品阵容包括电子邮件营销。它有 人工智能驱动的内容创作。它还拥有网站构建器、潜在客户生成工具和生产力软件。

下面的每个工具都提供特殊的网络周优惠、促销代码，甚至是您不想错过的终身订阅。

让我们来探索 2025 年黑色星期五的顶级软件优惠，这些优惠可以帮助您为您的业务迈入新的一年。

黑色星期五网络星期一最佳软件优惠

1. 激情.io

如果您一直想推出自己的应用程序， 激情大作战 让它发生！没有编码，没有开发人员，没有压力。

它是一款开发软件，可帮助您直接在 App Store 和 Google Play 上构建、启动移动应用并从中获利。

黑色星期五优惠亮点：

为什么你会喜欢它

您可以设计和发布自己的移动应用程序 在线课程创建、辅导或社区建设，所有这些都无需编写一行代码。

Passion.io 甚至提供视觉内容日历和数字资产来帮助您保持一致。

这个黑色星期五，利用最简单的人工智能应用程序构建器之一，将您的热情转化为利润。

另请阅读：

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2. 进入高级阶段

如果您正在管理客户或开展营销活动， 进入高水平 为您提供扩展所需的所有工具。

它是一个人工智能驱动的平台，可在一个地方实现销售参与、预约安排和多渠道活动。

黑色星期五优惠亮点：

为什么你会喜欢它

GoHighLevel 取代您的电子邮件营销工具。它还用一个强大的系统取代了社交媒体管理平台和 CRM。

您可以自动化跟进。您可以产生潜在客户。您可以提供更好的客户体验。您可以通过一个仪表板完成所有这些工作。

这个网络周，您终于可以简化您的技术堆栈并通过一次登录运行您的整个业务。

另请阅读: GoHighLevel 黑色星期五和网络星期一促销

3.穆森德

穆森德 是企业家的游戏规则改变者。它提供了先进的电子邮件营销自动化，无需陡峭的学习曲线。

黑色星期五优惠亮点：

为什么你会喜欢它

Moosend提供专业的电子邮件服务。它提供将客户分组的服务。

它以小企业可以承受的价格做到这一点。其电子邮件发送平台采用 API 优先的设计。这 拖放自动化编辑器 帮助您轻松创建营销活动。

这笔交易非常适合成长中的初创公司和 WooCommerce 商店，以低于您预期的价格为您提供一整年的自动化功能。

另请阅读： Moosend 黑色星期五优惠

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4. 获取响应

你可能听说过 获取响应，全球最值得信赖的电子邮件营销和潜在客户开发平台之一。但这个黑色星期五，情况甚至更好。

黑色星期五优惠亮点：

为什么你会喜欢它

GetResponse 为您提供建立强大的营销渠道所需的一切。它可以帮助您举办网络研讨会。

它还可以让您发起多渠道营销活动。这是您的一站式商店 内容策划。

它提供人工智能内容生成。它还有助于提高客户参与度。所有这些功能都集中在一个易于使用的界面中。

如果您想将订户转化为忠实客户，那么现在就是抓住市场上最佳网络星期一优惠之一的好时机。

另请阅读： GetResponse 黑色星期五优惠

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5. 插座

如果您正在经营 WooCommerce 商店，您一定会喜欢 斯波基特。它可以帮助您找到来自美国和欧盟的可靠供应商，并比典型的全球代发货平台更快地交付产品。

黑色星期五优惠亮点：

为什么你会喜欢它

Spocket 与 Shopify 和 WooCommerce 配合良好。它可以自动化订单、定价和运输。您甚至可以定制品牌和 使用您的徽标创建专业发票。

对于想要无压力扩展的电子商务企业家来说，这是终极 B2B 潜在客户生成平台。

另请阅读： Spocket 黑色星期五优惠

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6. 学习世界

LearnWorlds 帮助您以自己的品牌创建、营销和销售课程。与收取佣金的市场不同，这个在线课程创建平台让您完全控制。

黑色星期五优惠亮点：

为什么你会喜欢它

LearnWorlds 帮助您建立专业的电子学习业务。它提供知识库、销售工具和白标定制。

您可以创建交互式视频课程。您可以添加测验。您还可以使用人工智能支持的分析来跟踪绩效。

如果您一直在等待启动课程，那么本次网络周是开始的最佳时机。

另请阅读： AdCreative 黑色星期五优惠

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7.AdCreative.ai

创建引人注目的广告创意可能会让人筋疲力尽，除非您让 AdCreative.ai 为您做这件事。

这个由人工智能驱动的 内容创作平台 将想法转化为高性能的视觉效果并在几秒钟内进行复制。

黑色星期五优惠亮点：

• 终身使用 40% 折扣
• 免费内容日历模板
• 与社交媒体管理工具集成

为什么你会喜欢它

该平台使用 NLP 支持的算法来生成针对转化进行优化的广告变体。

如果您运行 Facebook、Google 或 LinkedIn 营销活动，您可以测试视觉效果并更快地进行复制。您可以通过内置数据分析来做到这一点。

这个网络星期一，停止猜测并开始利用 AI 精准进行创作。

另请阅读: AdCreative 黑色星期五优惠

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8.Instapage

只有转化访问者，您的网站流量才有价值。 Instapage 可帮助您充分利用每位访客。

黑色星期五优惠亮点：

为什么你会喜欢它

作为登陆页面平台，Instapage 允许您创建优化的页面而无需编码。使用数据驱动的见解来提高转化率。您还可以使用动态文本替换和内置内容分析。

对于任何认真关注潜在客户开发的人来说，这是 2025 年最有价值的黑色星期五优惠之一。

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9.乘数

如果您的团队在不同的国家/地区工作，Multiplier 可以帮助您管理国际薪资。它还有助于轻松实现合规性和合同。

黑色星期五优惠亮点：

为什么你会喜欢它

这款 B2B 生产力软件可处理所有法律和薪资复杂性，因此您可以专注于扩展业务。乘数负责人力资源管理。它可以自信地管理与客户数据平台的集成。

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10. 梅利奥

Melio 帮助小企业主轻松管理付款。您可以向供应商付款、跟踪发票并将所有内容与您的会计软件同步。

黑色星期五优惠亮点：

为什么你会喜欢它

Melio 使支付处理变得简单。它自动调度。它还提高了数据安全性。这个网络周，您终于可以告别手动跟踪，迎接轻松的财务管理。

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11.Snov.io

如果您认真对待潜在客户开发和冷外展，Snov.io 是您在这个黑色星期五找到的最佳优惠之一。

它是一个完整的人工智能驱动的销售和电子邮件营销平台。它可以帮助您轻松找到潜在客户、发送个性化营销活动并跟踪绩效。

黑色星期五优惠亮点：

• 所有计划 50% 折扣
• 电子邮件验证和电子邮件查找工具的奖励积分
• 免费访问 API 文档和集成

为什么你会喜欢它

Snov.io 可帮助您实现从查找 B2B 联系人到运行冷电子邮件活动的所有工作自动化。

您将拥有人工智能驱动的电子邮件个性化工具。您还将拥有用于内容创建和 CRM 集成的工具。

它不仅仅是一个潜在客户开发工具；它是一个完整的增长引擎，使您比以往更轻松地扩展业务范围。

另请阅读: Snov.io 黑色星期五优惠

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12.ThriveCart

繁荣购物车 因其强大的原因而成为数字创作者、课程销售商和营销人员的最爱：它的转化速度非常快。

作为专为销售数字产品、在线课程和会员资格而构建的顶级结账平台，ThriveCart 配备了您实现收入最大化所需的一切。

从订单增加、联盟营销工具和 A/B 测试，到与顶级电子邮件营销系统的无缝集成，ThriveCart 消除了管理销售的麻烦。

为什么它最适合您

ThriveCart 支持 Apple Pay、自定义域和一键追加销售。它为您的客户提供无摩擦的购买体验，同时您可以毫不费力地增加平均订单价值。

无论您是销售单一课程还是管理多个产品，ThriveCart 的自动化工具都可以帮助您更快、更精确地扩展规模。

黑色星期五优惠亮点：

如果您一直计划推出您的第一门课程、建立高转化渠道或简化结帐流程，那么现在是采取行动的时候了。

另请阅读: ThriveCart 黑色星期五优惠

奖励：Envato 元素

谈到数字资产，Envato Elements 就是一座金矿。您将发现数以百万计的模板、图标、视频和 WordPress 主题触手可及。

黑色星期五优惠亮点：

为什么你会喜欢它

Envato Elements 让您可以即时访问用于设计登陆页面、创建广告和编辑视频的工具。这些工具可帮助您制作专业的品牌视觉效果。

另请阅读： Envato Elements 黑色星期五优惠

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最后的想法：在网络周投资于你的成长

您可以对您的业务进行的最佳投资就是能够节省您的时间并加速您的成长的投资。

这些黑色星期五和网络星期一软件优惠正是您实现这一目标的机会。

您不需要全部购买；选择那些能填补你最大空白的。也许它是一个人工智能驱动的内容创建平台，或者也许它是一个 B2B 潜在客户生成平台 使您的外展工作自动化。

不管是什么，赶快行动；这些网络周优惠很快就会消失。保护您的优惠券代码，升级您的工具，并在新的一年开始时准备好以前所未有的方式扩展您的业务。

Using external links means creating hyperlinks that direct from one page to a different webpage of another site. They are not the same as internal links that connect to pages within the same site. Therefore, a proper linking strategy is a must for both Search Engine Optimization [SEO] and user experience. The role of outbound or external links is paramount in creating a strong link web that includes your entire site. The addition of these links in your text can let your site enjoy numerous benefits, even if many firms are still reluctant to redirect their customers to a different site.

Nevertheless, this is what Google prefers. The leader search engine wishes you to provide top-quality content and to share any possible info… even if it is on someone else’s server. In this post, we will explore the concept of external links, their merits, and the strategies of their effective incorporation into your site.

What is an external link?

Unlike internal linking, which consists of links leading users to another page in your domain, external links are links that you incorporate into the content of your site to guide users to additional resources related to the topic. They redirect to a completely different domain and carry your audience away from your site.

To illustrate, if you are curious to learn more about what external links are, read this article from Moz. The practice of incorporating external links into your content in the right places can turn out to be a powerful means of getting backlinks. Backlinks are links from other websites that return the users to your website. When you place external links on your website, you are making your content more credible, thus, other websites are more inclined to link to your website for a specific topic. The accumulation of backlinks results in the increase of your website’s authority. Let’s take a real-life example for better understanding.

Imagine you are the owner of a bookstore, and a customer enters asking for a particular book which you do not carry. You have two choices. One is to tell them that you don’t have the book, and the other is to give them the directions to another bookstore you are aware of that does have it. While guiding them to the other store means no sale for your store, you have still provided the customer with valuable information which makes them more likely to come back to your bookstore with any other book-related inquiries.

The same goes for your site. If a visitor accesses your site in search of information you don’t have, and you guide them correctly, it means they’ll be more inclined to remember you the next time they need information that’s relevant.

What are the benefits of external linking?

While some businesses hesitate to send customers away, external links offer significant advantages. For example, linking to reputable sources builds credibility and trust. It also improves SEO, as search engines favor sites that provide valuable resources and context, ultimately boosting visibility.

You add relevancy to your website

The primary advantage of incorporating outbound links is relevance. Although Google (and other search engines) primarily consider incoming backlinks to your site as an indicator of relevance, they also take into account the links leaving your site. For instance, if a lawyer had a page dedicated to divorce procedures and referenced a government page covering the same topic, the two would be connected by relevance.

Internal Linking vs External Linking

Types of External Links

The main types of external links include:

• Follow Links
• Nofollow Links

The most common styles of external links are: Follow links Nofollow Links Follow and Nofollow links are essential parts in external links. Whereas follow links give a signal to Google to pass link juice to the linked site, a nofollow link on the outside prevents Google from sending ranking signals to the URL.

To put it in a more simple way, nofollow link means, hey Google, don’t count this link as a “vote” for my site, and I don’t fully trust it. It also means that the user experience of that external link is more important to you than the search engine or the site you’re linking to experiencing a lot of benefits. Just add a nofollow attribute [rel=”nofollow”]. Dofollow links, What are they?

Why is External Linking important?

Provide Related Information

External linking and internal linking are similar in one way, that both can be utilized to link out to more information within the content of your site. There are dozens of ways external links help users and search engines get more information. So, if a content is about ‘paint ideas for bedroom’, the page can link out externally to ‘types of paint’ to help a user make a decision, and also to help Google understand your content. External links are also frequently employed to back up statistics, and the results of surveys with the ‘source’ which conducted them. A third-party link to the source can increase your site’s credibility and may even encourage visitors to linger a little longer.

Develop Credibility

If you are linking your web page to high-quality external sites, it also makes your site more trustworthy. We have already discussed how links to external websites can help users find related information and content. In the same way, creating great content and then linking out to other great content, makes your own site more credible to both the user and the search engine. In terms of SEO, it’s the same as link equity that gets passed via internal linking, but here, the quality of the external link might actually help your site. Linked sites pass link equity, or “link juice,” from one to the other . Google’s PageRank algorithm assigns different weights to different sites, based on the presence of backlinks. Link equity is when that authority is propagated to other sites via external linking.

Build Connections with other Websites

As external link efforts on your part provide backlinks to other websites, links are fantastic for building connections with other sites and enhancing your reputation. You might be able to get some good backlinks for yourself in the process, which is a great source of link juice and can help increase your domain authority. While domain authority is not a ranking factor according to Google, it is a good measure of how well your site will be able to rank in the SERPs compared to your competitors. Generally, they like to link out to high domain authority sites, and gaining backlinks from them is vital for SEO success and bringing in traffic.

How to Use External Links for SEO

We’ve covered the benefits of external linking. Now consider using these best practices for your external link building strategy.

1. Link Relevant & Reputable Websites

2. Use Descriptive Anchor Text

As the external links are mostly contextual or ‘in-text links’, ensure they also come with an optimized anchor text, and they should naturally fit in your content. This involves using text to explain what the link is for, rather than using non-descriptive text such as ‘click here’.Certainly, having “optimized” anchor text doesn’t mean it’s lengthy. Keep it short and sweet so you don’t end up looking like spam with massive hyperlinked sentences.

3. Avoid Linking to Competitors

When you want to link to websites from your industry, you can be tempted to link to your competitors’ sites, particularly when they have content that supports your own. Unless the link points to a well-established piece of research or study, you should treat this as a no-go. You are sending your target customers to the competing sites when you link to your competitors as they click on your external links. You can also lose traffic and leads in the process because you’re giving your customers options other than your own site. The best practice is to stick to sites from the industry, but not those who sell exactly what you sell. If you’re a paper store, for instance, rather than link to a direct competitor, link to related content from a printing company’s site.

4. Skip the Money Pages

Your money pages are the pages where you expect your conversions to come from. For an online store, this could be the product pages and categories. Since these are also typically the last step of a customer’s journey, you want to hold users on the page until they convert. Including external links here could risk your readers’ attention to other sites and potentially lead you to lose conversion rates. Instead, limit your external links to blog post and other content-heavy pages where the links can help – and won’t take revenue out of your sales coffers.

External Link Defined

• An external link is a hyperlink that leads to a website other than the one the link is on. Leading SEO authorities agree that external links are the most important source of ranking power for a web page.
• Unlike internal links, external links pass link equity, or ranking power, differently. These links are treated by search engines as third-party validation or votes that contribute to the ranking of the content they’re linking to.
• It’s worthwhile noting that white hat SEO believers do NOT consider the “title” attribute in a link to have any real bearing on the rankings.

An example of what an external link looks like is as follows in HTML code:

Check out our recent post for all the latest SEO updates.

In the above example, the tag indicates an HTML tag that is used to create links. The href attribute is very important in that tag as it contains the url of the link. At the same time, the text next to it, “recent post” is the anchor text. Anchor text is used to help readers understand what they are going to get when they click a link.

External links are essential in determining the quality and relevance of a web page for a search engine.

There are two primary reasons why external links are considered important:

• Popularity: In contrast to the secretive nature of website traffic statistics, external links provide a more consistent and quantifiable measure of a web page’s popularity. Although traffic information is usually hidden in private server logs, external links are public and can be harvested. This allows external links to be used as a dependable measure of how popular a particular web page is. This popularity measure, which is similar in concept to the toolbar PageRank, is then combined with relevancy factors to improve the search engine results for a query.
• Relevancy: External links are one of the signals that search engines rely on to determine how relevant a web page is. The anchor text within these links is normally written by humans who have a better understanding of the content of the Web Page than the computers. Often this anchor text is a brief summary of the title or content of the page to which it links, or it may even be a URL. In addition, the domains referenced in links also provide search engines with useful relevance information. Because links tend to link to similar things, they help search engines create knowledge hubs on the web, which in turn help search engines confirm how important a web document is.

SEO Best Practices

Target keywords– Accurately determining target keywords is a crucial part of writing your on-page content to be search engine friendly. What this means is that the end result of this on-page optimization process is to rank better for keywords that are very similar to what your page is all about, increasing your rankings in the search engines.

In order to do so, you have to perform an intense keyword research. It means researching and analyzing the words and phrases that people use to search the internet for the type of content you offer on your website. Knowing the vocabulary and the questions your audience uses will help you adapt your content to better match the needs of your users.

Keyword research also tells you about the popularity and competition of each of those terms. This is useful information to help you know which keywords you should focus on in your content strategy.

Link to Relevant Sources

Having some external links on your page is good for your content, but you want to add them with purpose rather than add them just to have them. Make sure any external links that you add are adding some value to your content and not just taking the reader away from your page for no good reason.

Good external links are links that take the user to supplementary content that supports your main points and provides more context for them. Visit their website Once you find worthy link destinations such as statistics, research studies, infographics, or videos to substantiate your points or provide more information, visit their site.

As Google aims to display the most relevant results for every query, it is even more important to link to websites in your niche. This not only helps Google understand what your content is because the user better understand what they are reading leading to a richer and more Australian Shine Page experience, but it also creates a better overall online experience.

Optimize the Title Tag

The title tag, which is shown prominently in the Search Engine Results Page (SERP), is very important in communicating the topic of your page to Google and attracting users to visit your site. It is Wrapped in HTML tags with this format:

It was described that the title tag is one of the most significant aspects for on-page optimization that needs attention. You should also include your main keyword for the page, ideally towards the beginning This tells Google what the main search term is that you want to rank for.

Because you can also use secondary keywords, just be sure you don’t overdo it and engage in unnatural behaviour that is known as “keyword stuffing.” This is a result of too many keywords inserted, then the look like spam, which can be bad for SEO, and user experience. The best title tag optimization should be a tradeoff between readability, relevance and avoiding spam for a better SEO practice complexity.

Link to High Authority Websites

You cannot underestimate the importance of the external links you add to your content. How professional and authoritative are the websites you are linking to when it comes to the question of trust involved in the content of your page for both your readers and search engines, especially Google. So its best to linkout your content to websites which are established in terms of authority or trust.

Linking to clickbait websites or sites with inferior content can negatively affect your reputation and SEO. Your readers may question the legitimacy of your content, and your site may be penalized by search engines for linking to unreliable sources.

The perfect example of superior external linking is our State of Content Marketing report, where we link out to numerous trustworthy sources in the business. This not only adds to the trustworthiness of the content but also adds benefits to SEO.

If you have to link to sites that maybe the source of your own distrust, consider adding rel=nofollow. The tag tells search engines that this is a link for citation or reference, but the link should not be treated like an endorsement.

Optimize Anchor Text

Anchor text is the text to be clicked, which is a hyperlink and which is very important in terms of communicating the information pertaining to the external site or page that is linked. This not only helps the users understand the content they are browsing through but also helps the search engines including Google, in giving the background of the linked page.

The optimization of the anchor text provides you with an added benefit of improving user experience in addition to the ranking of the linked page. This gives you an idea of the importance of optimizing your anchor text strategically to optimize search engine (SEO) functions.

5. Open External Links in New Tab

If you want visitors to linger on your site, but also have them click on external links within your site, the best method is to have those external links open in a new window, not the same one. In this way, even if the user get to a different website, they still have your site opened as the first tab, and can go back to it without much hassle. Taking your users off your site may result in fewer conversions, and a new tab is one way to prevent that.

6. Limit Number of Links

The same is true with the number of outbound links in a page in seo, you need to have the right balance. Don’t feel compelled to bolus every other sentence on your page with an outbound link; limit it to ideas that really need one, or sources that really need to be quoted. When you start spamming your content with external links, you are not only causing some bad user experience, but you are also diluting the link equity that is passed to each link, and that impacts SEO. Rather than turning your pages into spam-fests, follow the best practice advice and limit each web page to a handful of quality links.

7. Steer Clear of Link Building Schemes

Link building is a delicate and sometimes murky art, and can fall victim to link schemes. Avoid Them When developing your SEO strategy, be sure to steer clear of those. They are artificially created attempts to boost your search rankings with links. Most link schemes violate Google’s spam policies and can lead to a penalty which drops your rankings and is terrible for SEO.These could include:

• Buying and selling links
• Exchanging too many links with a select few pages
• Using automated tools to generate links for your site
• Adding links from questionable and low quality directory sites

8. Audit External Links

If you already have external links on your site, consider running a site audit to analyze your current links. An audit can help you with the following:

• Identify your external nofollow links that should be dofollow and your dofollow links that should be nofollow.
• Detect non-descriptive anchor text, or missing anchor text and address these issues to help your SEO.
• Check for any broken links and replace them, or remove them if you can’t find suitable ones.
• You may check out site audit tools from both Ahrefs and SEMrush to perform a comprehensive external link check on your site.

Summary

How to organize links internally and externally link out is a fundamental part of successful SEO. It on page SEOaling page not only for on page SEO, but is also necessary for user experience of the positive. For a clear it and quality external link strategy now, contact a professional seo agency and get the rankings and the traffic that the want. External linking is when one site links to another site. These are distinct from in-house links, which go to pages within the same website. A solid link strategy is a necessity, both for SEO and user experience.

External links, or outbound links, are key to a healthy link structure on your website. By sprinkling these in your content, it will help your website gain presence, but some companies just don’t love the idea of sending users to another domain. Nevertheless, Google it is. The Google search giant encourages you to create amazing content and tell users everything they need to know… even if they don’t find it on your site.